Our Story

Jack and Alex are two 19-year-old founders from Montreal, an entrepreneur and a chef, who came together with one goal: to build a snack they actually believed in.

The two first met in high school and quickly became close friends. Neither of them ever felt at home in a classroom. School didn’t click, but the drive to create something of their own was there and their desire not to take the conventional school route ran deep. In a moment of desperation to avoid going back to school, they sat down and asked themselves: What do we love? What do we believe in?

The answer was clear: health, cooking, and building something real.

They were sick of the same old bars: chalky, fake, overhyped. Everything was either indulgent or functional, but never both. So they made it their mission to change that.

From that day forward, Jack and Alex poured thousands of hours into developing the product and sharpening their skills. Jack dove into the business side, turning their vision into something real. Alex went deep in the kitchen, testing recipe after recipe, trying to make the product as moist and indulgent as humanly possible. Together, they chose not to follow the conventional path and faced real adversity and obstacles because of it.

The result? A snack no one thought was possible: rich, satisfying, and actually good for you.

Today, they’re on a mission to make snacks great again and to prove that real food, fueled by passion and built on dreams, always wins.